Mattioli Celebrates the Opening of Its Boutique at Via della Spiga 1

Milan, September 22, 2026 – Last night, Mattioli celebrated the opening of its new Milan boutique
with a special cocktail event
that marked the start of Milan Fashion Week, at number 1 Via della Spiga. In the heart of the Quadrilatero della Moda, the Turin-based brand
thus brings its identity and savoir-faire—deeply rooted in its city
of origin—to this new chapter of international growth and development.

For the occasion, Mattioli chose to bring to the new boutique not only its own
collections, but also a part of the identity and heritage that define
its essence: a profound bond with Turin and the excellence of its territory.
The evening was conceived as a collective narrative of the Mattioli universe, where
people, crafts, and talents came together in a journey weaving artisanal savoir-faire, creativity, a culture of taste, and hospitality. A narrative built
through excellence and expertise deeply connected to the Turin area,
chosen by the Maison to bring an authentic part of its identity to Milan.

Beginning with the presence of three engravers and a goldsmith, who worked live within
the boutique, offering guests a close-up view of the precision and mastery
of goldsmithing that underpin the creation of a jewel. A tangible gesture conveying
the value of fine craftsmanship and the culture of craftsmanship that has always been part of Mattioli’s
history.

The bond with Turin also found expression through a selection of businesses and
professionals representing the excellence of the territory. Guido Gobino, a historic
name in fine Turin chocolate-making, accompanied the evening with an offering
dedicated to taste, while Marco Segantin interpreted the boutique’s spaces
through a sophisticated floral display. The hospitality experience was
completed by catering courtesy of The Golden Spoon, helping to create
an experience that united elegance, conviviality, and attention to detail.

Engaging in dialogue with the jewels and the guests present, the art of Maurizio Galimberti added
a personal and performative dimension to the evening. Guests indeed had
the opportunity to be portrayed directly by the artist, becoming protagonists of
an exclusive, participatory experience. Through his unmistakable visual approach,
Galimberti thus transformed the portrait into a moment of encounter between artist and audience,
creating a spontaneous dialogue between contemporary art, identity, and the culture of jewelry.

Sharing this important moment with Mattioli was also Chiara Ferragni, the brand’s new
ambassador, whose presence marked the beginning of a collaboration that is
part of the Turin-based Maison’s new path of development. Among the guests at
the evening were also Marica Pellegrinelli, Sara Pagliaroli, Chiara Piscedda, and Catherine
Poulain, who also accompanied the event with an exclusive DJ set.

With the new Via della Spiga boutique, Mattioli brings to the heart of Milan a
story born in Turin and built over time around savoir-faire, creativity, and research. A
new space that thus becomes a meeting point between the brand’s roots and an increasingly
international dimension, marking a growth that continues without losing its
connection to its origins.